HERE’S WHY AI SEARCH ENGINES REALLY CAN’T KILL GOOGLE

Summary from the TLDR newsletter

Google Search seems to be getting worse as AI tools get better. Google is complex and people use it for many different things. Large language model-based bots may be genuinely more useful than a page of Google results in some cases, but it will be difficult for AI to replace Google as the center of the web for most use cases. This article looks at how search works and explains how Google is still much better than LLM-based systems for the majority of queries.