HOW TO SPY ON COMPETITORS' ADS FOR BETTER GO-TO-MARKET (7 MINUTES)

Summary from the TLDR Founders newsletter

This piece provides a playbook for researching competitors' paid advertising campaigns across Google, LinkedIn, Meta, TikTok, and Twitter for startups looking to refine their go-to-market strategy. It explains how to identify messaging gaps, spot emerging ad creative trends, understand your rivals' product focus areas, and benchmark your overall paid strategy versus others in your industry.