INSTAGRAM UPDATES HASHTAG SEARCH TO BROADEN DISCOVERY

Summary from the TLDR Marketing newsletter

When you tap on a hashtag in Instagram, you’ll now see the full search results for that topic as you would see in explore. By providing access to these additional elements, Instagram is aiming to improve profile discovery, as opposed to only highlighting content. The new feature will ideally expand user search behaviors by linking them through to the various elements. It could also put more emphasis on ensuring that your target keywords are included in your profile in order to maximize discovery in the Accounts display.