PRICING AND PACKAGING YOUR B2B OR PROSUMER GENERATIVE AI FEATURE

Summary from the TLDR Founders newsletter

This article discusses strategies for B2B SaaS and prosumer companies to effectively price and package generative AI (genAI) features. It emphasizes the importance of understanding early usage, customer personas, and product vision to align the value and cost of genAI with the company's overall offering. The article explores various packaging options (core offerings, upgrades, and add-ons) and pricing models (subscriptions and hybrids), highlighting the need for flexibility and alignment with customer value as the genAI market evolves.