TESTIMONIALS THAT WILL MAKE USERS TRUST

Summary from the TLDR Marketing newsletter

Adding a testimonials section to your site can help build customer trust and improve brand credibility. There are various testimonial types you can test, including text testimonials, video recordings for high-value personas, and quotes from influencers or opinion leaders. Combining testimonials with trust elements like trust badges, awards, ratings, and numerical results can be highly effective. Mokker includes a “wall of love” reviews on its site to focus on product usage. Canva uses reviews with video recordings for high-value personas (enterprises). GitLab combines reviews, functional benefits, and numerical results.