CORPORATE BUDGET HACKS: HOW TO FIND MORE MONEY

Summary from the TLDR Marketing newsletter

This piece contains budgeting hacks and budget management tips from a CMO’s perspective. Always budget for holdbacks and headcount holdbacks, but do not name it a “slush fund” or “extra headcount” as finance teams may eliminate them. Plan for a “grab bag” for great ideas that aren’t in the budget but that could be activated quickly if budget becomes available. This post also includes a template for what a summary budget page should cover — plan, actuals, forecast, left to spend, YoY increases, and more.