YAHOO NEWS IS LAUNCHING A CREATORS PROGRAM TO PUBLISH LIFESTYLE CONTENT

Summary from the TLDR Marketing newsletter

Yahoo is testing a new creator program that will allow certain writers to publish and monetize stories under the Yahoo News brand. The draw to creators is the chance to expand their audience bases while earning ad and affiliate revenue. 21 creators have been invited to join the platform’s beta test. Yahoo plans to expand its creator network into the hundreds over the next couple of months.