APPLE TO ALLOW IOS APP DOWNLOADS DIRECT FROM WEBSITES IN THE EU

Summary from the TLDR newsletter

Apple's new iOS web distribution feature is a new way to distribute iOS apps in EU markets without the need for a separate app store. App developers considering the option will need to adhere to Apple's strict rules. It will allow apps to be installed from website domains registered with App Store Connect. Apple appears to be limiting the option to large developers with a good standing around for at least two years.