NICHE PRODUCT DESIGN

Summary from the TLDR Design newsletter

The golden age of product design may be fading away as standardization increases. However, niche product design still offers exciting opportunities in product design. Going narrow allows designers to experiment and find new levels of authenticity using an opinionative approach, small teams, and a defined niche. An obsession with metrics and optimization causes blandness in design solutions. Going in the opposite direction is advantageous for businesses looking for competitive differentiation through authenticity.