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VITRA "WILLING TO TAKE RISKS" OVER CHANGING PRODUCTS' APPEARANCE TO IMPROVE SUSTAINABILITY, SAYS CEO NORA FEHLBAUM
Summary from the TLDR Design newsletter
Swiss furniture brand Vitra will reduce the impact of its existing lines on the environment by using recycled plastic, which produces a noticeably more speckled finish than virgin plastic, but the company says the change is necessary, even if it creates a different aesthetic from what customers are accustomed to.