KIRBY APPS AND REGRESSIVE ENHANCEMENTS

Summary from the TLDR Design newsletter

The Kirby effect is about sucking in features already available and delivering a worse experience. Keeping people in your app by controlling the whole experience is a dominant practice driven by business KPIs rather than the desire to improve the user experience. The path to valuable experiences is more about integrating mature solutions rather than creating your own (and worse) version of that feature.