THIS RIDICULOUSLY SIMPLE TRICK CAN TRANSFORM YOUR GOOD DESIGNS INTO GREAT DESIGNS

Summary from the TLDR Design newsletter

The first step in making an impact is getting people to share and discuss your design. Designers tend to get engrossed in creating but must pay more attention to the next logical step of ensuring their work reaches as many people as possible. Getting attention requires design - creating a Press Kit is an effective and simple way of achieving that goal.