RHYME AS REASON: WHY WE PERCEIVE STATEMENTS THAT RHYME AS MORE BELIEVABLE

Summary from the TLDR Marketing newsletter

Research suggests that rhyming phrases are easier to process. Rhyming makes phrases more memorable and even perceived as more accurate. Brands can use rhyming to make messages stand out and be remembered. For example, Heinz used the slogan ‘Beanz meanz Heinz’ to position its brand as the go-to. Gillette is known for ‘Gillette — the best a man can get’, as well as its seasonal website copy like ‘Valentine’s hits that won’t give you the nicks’. Innocent Smoothies remixed ‘easy peasy lemon squeezy’ to highlight the brand in its ads.