NAVIGATING DESIRABILITY, FEASIBILITY, AND VIABILITY IN WEB DESIGN

Summary from the TLDR Design newsletter

Designing web experiences that are desirable, feasible, and viable helps create deep connections with users that endure through evolving trends and behaviors. The DFV model focuses on understanding user needs and expectations by first assessing desirability, then evaluating feasibility, which focuses on the idea's practicality and reachability within your team's constraints, and then determining viability - whether the project fits your organization's goals.