OUTBOUND IS HARDER THAN EVER

Summary from the TLDR Marketing newsletter

This article reflects on the impact of Google and Yahoo's mass mailer updates. Outbound email is becoming increasingly challenging. Google's changes affect only @gmail domains, but the frenzy around these updates highlighted the issue of excessive outbound email volume. To face the issue of email volume, companies must reassess their email strategies, focus on reducing quantity, and prepare for more restrictions in the future.