PRODUCT-LED CONTENT STRATEGY IN TOFU, MOFU, AND BOFU

Summary from the TLDR Marketing newsletter

This article explains how to include product-led content across each stage of the marketing funnel. Top-of-funnel (TOFU) content should attract new readers, so focus on educating readers on key challenges that they may be facing without being overly promotional. Middle-of-funnel (MOFU) content should articulate who your product is targeted at and the outcomes it can achieve. Avoid boasting about your product’s benefits in bottom-of-funnel (BOFU) content. Instead, highlight the tangible outcomes and results of current customers.