$20K/MONTH B2B SAAS PAID ADS STRATEGY

Summary from the TLDR Marketing newsletter

A step-by-step breakdown of how a B2B SaaS company increased revenue by 660% MoM via paid search and social. For paid search, the company shifted from using a consolidated campaign structure and broad match to using exact match and a tCPA bidding strategy. For paid social, it used product explainer videos to build retargeting audiences with a video funnel. It then created nurture retargeting campaigns that used testimonials and product demo videos to educate features and results. The company used a mix of creatives to avoid ad fatigue.