HOW TO WRITE COPY FOR EACH STAGE OF THE CUSTOMER LIFECYCLE

Summary from the TLDR Marketing newsletter

This article walks through how to write copy for the five pre-purchase stages of the customer lifecycle. When a user is unaware, they don’t even know they have a problem yet, so the goal of your copy should be to educate them about the problem. Once they are aware of the problem and some solutions, focus on educating on solution categories and differentiate your solution. Finally, when your audience is fully aware of your product and its competitors, drive home the decision to purchase with unique selling points and a sense of urgency.