YOUTUBE DOMINATES TV STREAMING IN US

Summary from the TLDR Marketing newsletter

YouTube has reclaimed its position as the top streaming service in the U.S., with 8.6% of viewing on television screens. Meanwhile, Netflix saw 7.9% of TV usage. The platform’s daily average of over 1 billion hours watched on TVs suggest a preference for UGC, particularly among Gen Z viewers. YouTube creators are experiencing a significant increase in TV viewership, with top YouTubers witnessing a more than 400% surge in watch time.