TLDR · MISCELLANEOUS

AS YOUTUBE MARKS ONE YEAR AS NIELSEN’S TOP U.S. STREAMING PLATFORM, SENIOR EXECS NICKY RETTKE & TARA WALPERT LEVY TALK NFL, AD INNOVATION AND HOW CREATORS INVADED THE LIVING ROOM: Q&A

deadline.com10 min read

Summary from the TLDR newsletter

YouTube TV just passed 8 million subscribers and YouTube Shorts recently hit 80 billion daily views from more than 2 billion logged-in accounts. YouTube has been the number 1 streaming platform for 12 months in a row. This article contains an interview with Nicky Rettke, VP of Product Management for YouTube Ads, and Tara Walpert Levy, VP of Americas, where they discuss trends in the advertising market, partnerships with media campaigns, creators, and more. Rettke and Walpert Levy have spent more than 30 years combined at the company.