COACH PAIRS VIRTUAL INFLUENCER WITH REAL CELEBS LIL NAS X, CAMILA MENDES

Summary from the TLDR Marketing newsletter

Coach launched a campaign, “Find Your Courage,” that pairs virtual influencer ‘imma’ with celebrity ambassadors Lil Nas X, Camila Mendes, Youngji Lee, and Kōki. The campaign looks to engage younger consumers around the complexities of identity and self-expression.