HOW TO TAKE YOUR READERS ON A JOURNEY: 3 UNIVERSAL WRITING LESSONS

Summary from the TLDR Marketing newsletter

This article outlines 3 lessons from fiction writing and explains how they can be applied to marketing copy. A short sentence, especially as an opener, engages readers quickly and nudges them to read on. Longer sentences that contain vivid imagery will draw readers in further. A good rhythm of long and short sentences together makes reading more pleasurable.