HOW GOOGLE IS KILLING INDEPENDENT SITES LIKE OURS

Summary from the TLDR Marketing newsletter

Google’s algorithm updates tend to benefit big media publishers. This leads to biased search results and decreased visibility for independent sites like HouseFresh. Major publishers often prioritize affiliate marketing over genuine product testing, leading to biased search results and diminished trust among consumers. Despite Google’s guidelines favoring in-depth analysis, these publishers exploit their authority to boost rankings.