HOW TO MAXIMIZE SPONSORSHIP REVENUE

Summary from the TLDR Marketing newsletter

Two monetization alternatives for media businesses are programmatic ads and custom sponsorships. Most media businesses such as blogs, newsletters, and podcasts have a mix of revenue streams, but sponsorships tend to be overlooked since they are harder to establish. While programmatic ads offer low sales effort and may suit some publications, they can lead to a race for scale and lower production costs. On the other hand, custom sponsorships require more effort but can be more lucrative, particularly for publications with a niche focus and strong audience relationships.