WHY IS GOOGLE KILLING COOKIES?

Summary from the TLDR Web Dev newsletter

Google's motives for deprecating third-party cookies are likely commercial, not privacy-driven, despite the company's emphasis on protecting user privacy. Apple's App Tracking Transparency privacy policy is an example of how companies can use privacy rhetoric while still collecting data. Google's main motivation for deprecating third-party cookies is to boost its own margins by shifting ad spend from its lower-margin Network business to its higher-margin owned-and-operated channels.