3 INSTITUTIONS LEADING A MASTERCLASS ON TIKTOK FOR HIGHER EDUCATION

Summary from the TLDR Marketing newsletter

Colleges like MIT, BGSU, and Ohio University have been using TikTok to engage with prospective students and alumni. In this article, these institutions provide insights and tips on creating compelling content, fostering community, and partnering with influencers to build a strong presence on TikTok. They also discuss challenges like audience segmentation and competition.