THE VR RACE IS BACK ON

Summary from the TLDR newsletter

The VR market size is growing fast but still relatively small. Retention is just OK - the technology is stickiest for use cases that most people might not understand. There is real money to be made in the space. One effective strategy seems to be using VR to create an experience that creates a lot of buzz and then add cross-platform capabilities, allowing apps to reach a much larger audience. The competition between the Apple Vision Pro and Meta Quest platforms will benefit developers and create more experimentation within the ecosystem.