2024 KELLOGG SCHOOL SUPER BOWL ADVERTISING REVIEW

Summary from the TLDR Marketing newsletter

The Kellogg School Super Bowl Advertising Review uses an academic framework known as ADPLAN (Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity) to evaluate the strategic effectiveness of Super Bowl spots. Google Pixel's 'Javier in Frame' was selected as the top performer in the 2024 review, followed by Mountain Dew's 'Having A Blast' and Dove's 'Hard Knocks'. Brands like Homes.com, Temu, and Squarespace received low ratings.