THE ANTI-VALENTINE’S DAY MOVEMENT IS GAINING STRENGTH

Summary from the TLDR Marketing newsletter

Teens are increasingly rejecting traditional Valentine’s Day celebrations in favor of self-love. Statistics reveal a significant increase in searches for anti-Valentine’s Day merchandise on Etsy. Individuals are also reclaiming control by disconnecting from social media (ie. uninstalling Instagram from Feb 13 - 16) to avoid seeing other people post their couple pictures.