TLDR Design · NEWS & TRENDS

SNAP IS LOOKING TO UNIFY USER EXPERIENCE ACROSS SPOTLIGHT AND STORIES

techcrunch.com3 min read

Summary from the TLDR Design newsletter

Snap CEO Evan Spiegel said the company is taking steps to fuel growth including unifying Stories and Spotlight experiences. The update will enhance ad interactions across platforms and increase engagement and user growth. To improve engagement even further, the company plans to migrate ranking mechanisms and recommendation engines from TikTok-rival Spotlight to Stories, merging the interface and navigational gaps between these two segments.