PEPSI TROLLS COCA-COLA AGAIN IN PROVOCATIVE NEW CAMPAIGN

Summary from the TLDR Design newsletter

Pepsi has launched a provocative 'Tastes OK' campaign in Australia, directly challenging Coca-Cola by highlighting the word 'OK' subtly embedded in the Coca-Cola logo and suggesting that consumers should opt for Pepsi Max instead. The campaign is bold and humorous but carries the risk of giving too much visibility to Coca-Cola.