LEGO FOR ADULTS: UNPACKING NEWKID’S TYPOGRAPHIC IDENTITY FOR QUAGGA’S MINIMALIST PLATFORM BEDS

Summary from the TLDR Design newsletter

Torontonian branding studio newkid designed a bold and spirited identity, leading with a typographical approach chockablock with character. One of the key elements of the brand system is a series of diagrammatic breakdowns of each bed frame, reminiscent of classic instruction manuals in isometric style.