WHEN SHOULD YOU GIVE UP ON A PROJECT THAT DOESN'T WORK?

Summary from the TLDR newsletter

If you have an idea, you should test your hypothesis as soon as possible. Being afraid that your hypothesis may be wrong can lead you to spend time working on something that won't pay off. Early testing can validate an idea - you will know straight away if something is worth building. Procrastination can sometimes be a sign that you subconsciously know a project isn't going to work out the way you thought it would.