REGULAR PRACTICE REBRANDS ONLINE ESTATE AGENCY PURPLEBRICKS OVER A DECADE AFTER LAUNCH

Summary from the TLDR Design newsletter

Regular Practice felt that the rest of its identity was tired and neglected despite having a memorable name, distinctive purple brand color, and a decade of consistent TV advertising, so it chose to bring the brand to life with a new moving identity, color palette, photography, and logo – all underpinned by the simple phrase: 'Own It.'