SWITCHBOARD LGBTQIA+ SUPPORT LINE GETS A 50TH ANNIVERSARY REBRAND

Summary from the TLDR Design newsletter

For Switchboard’s upcoming 50th anniversary, Nice and Serious developed a tone of voice and three core principles to allow its voice to adapt while remaining consistent. The first is 'sensitivity,' being warm, open-ended, and creating space for others to talk; the second is 'dependable,' bringing a sense of calm and reassurance; and the third is to be 'illuminating, ' putting a spotlight on hope and stepping up with clarity and conviction when needed.