PEW REPORT SHOWS TIKTOK’S RISE AND YOUTUBE’S UBIQUITY

Summary from the TLDR Marketing newsletter

The Pew Research Center’s latest report rounds up social media usage trends among U.S. users over the last 2 years. TikTok experienced the most growth in adult usage over the past 2 years, rising from 21% to 33%. Instagram and X also saw increases. YouTube and Facebook remain dominant, with 83% and 68% of respondents respectively indicating continued usage.