THE SECRET TO RUNNING EFFECTIVE GROWTH SPRINTS

Summary from the TLDR Marketing newsletter

Your chances of finding big growth levers are dependent on the pace and quality of your learning. Growth sprints are a simple 5-step mix of agile and the scientific method that involves the whole company. Unlike product sprints, most growth experiments fail, so your primary outcome is rapid learning. The steps to run a growth sprint include inputs from data, ideation and scoring, selection, experimentation, and documenting learnings. The post explains each step in depth.