NESCAFÉ’S “MAJOR REBRAND” IS TOO SAFE TO STAND OUT

Summary from the TLDR Design newsletter

Nescafé has undergone a major rebrand with subtle design changes. The rebrand has sparked questions about the company's ability to compete in the modern coffee packaging landscape. While the new design refreshes some elements, it may struggle to keep up with smaller brands that embrace contemporary, illustrative packaging trends as it is missing the personalized appeal that defines modern coffee packaging.