STARTING USERS WITH PREMIUM TRIALS CAN BOOST CONVERSION

Summary from the TLDR Marketing newsletter

Offering users a free trial of the full premium service on signup can increase conversion to paid premium by up to 40% compared to offering a freemium option that doesn’t require starting with a trial. This is known as a reverse trial, which drops down to a freemium tier if the trial expires. This tactic is effective because it creates a sense of loss. The user is able to experience the full functionality of premium, so being downgraded to the free tier highlights the new limitations. This psychologically makes them more likely to convert to a paid subscription.