GOOGLE OFFERS SPECIFIC FEEDBACK ON WHY AN ARTICLE MIGHT NOT BE HELPFUL

Summary from the TLDR Marketing newsletter

Danny Sullivan, Google's Search Liaison, replied to a post on X with very specific feedback on how to make an article more helpful. The article in question had experienced a severe drop in traffic from Google Search. Much of the feedback was around how information in the article could potentially be unclear or misleading to users. The article mentioned products that weren’t yet available, which could be unsatisfying for users. Sullivan also called out how the article claimed to be updated, yet included outdated information.