JKR CREATES NEW BRAND SYSTEM FOR EXPANDED UBER

Summary from the TLDR Design newsletter

JKR's new strategy for Uber ensures consistency and recognition and allows audiences to easily identify and engage with Uber's various services. Uber kept its logo and recognizable black-and-white aesthetic, while other business sectors, such as Uber Eats, now incorporate color to unlock creative expression on top of the “go anywhere, get anything” model.