WHY THE ORGANIZATION BEHIND ‘GOT MILK?’ IS CREATING A MARATHON FOR WOMEN

Summary from the TLDR Marketing newsletter

The Milk Processor Education Program (MilkPEP) is organizing the Every Woman’s Marathon to connect with female runners and boost the profile of dairy milk against non-dairy alternatives. With input from an advisory board of prominent women runners, the event aims to create a holistic wellness experience beyond traditional marathons. MilkPEP believes that by creating disruptive and culturally relevant events, it will further its central mission of making milk more relevant in “modern wellness conversations”.