THE FAN-DRIVEN MARKETING FLYWHEEL

Summary from the TLDR Marketing newsletter

Marketing teams often focus so much energy on acquiring new customers that they miss out on harnessing the power of existing fans. Create content that truly resonates emotionally with your target audience in order to start building a fanbase. Identify and interact with vocal fans. Look for organic opportunities to showcase your most engaged fans to your whole audience. Whenever a customer reaches out with thoughtful feedback, make sure to respond personally and respectfully.