3 THINGS YOU SHOULD KNOW ABOUT YOUR AUDIENCE

Summary from the TLDR Marketing newsletter

Segment your target audience into those who might need your product in the future, those who need it but don’t want it, and those who need it and want it. These segments should be marketed to differently. Knowing your customers’ buying dynamics also helps you prioritize the best acquisition opportunities and set the right objectives. For example, high-cost products will naturally have longer sales cycles and more complex buying journeys compared to freemium products.