'SEEING THE RESPONSES HAS BEEN REALLY UPLIFTING': HOW WE MADE THE WONKA MOVIE TYPOGRAPHY

Summary from the TLDR Design newsletter

Alexandria Vernon's studio logo is arguably a character in Wonka as it weaves into the narrative of the protagonist's mother's handwriting. In this post, the artist discusses the wordmark's creation, the letter W's disproportional importance, and how it takes inspiration from Victorian typography.