WHY ELON MUSK NEEDS MRBEAST

Summary from the TLDR newsletter

MrBeast posted a video to X last week with the explicit goal of seeing how much ad revenue a video on the platform would make. The video made $260,000 with more than 150 million views. While the video performed well, MrBeast noted that advertisers bought ads to run specifically on his video, earning him a higher rate. There were also multiple reports that X was quietly boosting the video to viewers, artificially inflating the view count.