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TROPICN: TROPICANA WITHDRAWS LETTERS 'AI' FROM ITS BRANDING. HERE'S WHY

interestingengineering.com2 min read

Summary from the TLDR Design newsletter

In a somewhat convoluted marketing ploy, Tropicana has done the opposite of jumping on the AI bandwagon like most other companies by rebranding itself as 'Tropcn' for a limited time. By ditching the letters 'AI,' the company highlights the fact that it uses natural ingredients in its orange juice.