AS YOUR COMPANY EVOLVES, SO SHOULD YOUR MARKETING LEADERSHIP

Summary from the TLDR Marketing newsletter

Marketing leadership needs to align with the stage of growth: problem-market fit, product-market fit, or platform-market fit. In the first phase, a marketing person is in fact necessary. They should be a director-level individual contributor who can roll up their sleeves across a handful of disciplines. In the next stage, brands need a VP or CMO who has a small team but can still execute. The final growth stage requires specialists in each discipline under a CMO who can align marketing strategy to company vision.