PM INTERVIEW: ROOT CAUSE ANALYSIS ON AMAZON’S ADD-TO-CART FEATURE PERFORMANCE

Summary from the TLDR Product newsletter

A candidate investigated a 14% decrease in 'Add to Cart' actions using root cause analysis during a PM interview simulation at Amazon. They identified potential UI and UX changes as the cause and proposed conducting A/B testing for validation. This exercise highlights the importance of analytical thinking and a structured approach to problem-solving in product management.