THE FIRST HIT GENERATIVE AI PRODUCT AFTER CHATGPT? SOMEHOW, IT’S SNAPCHAT+

Summary from the TLDR Product newsletter

Snaptchat+ is a $3.99 monthly subscription that offers users a suite of generative AI features that enhance existing Snapchat experiences. With a base of 7 million paying users, this marks a significant milestone in the generative AI field. Its success suggests a pivotal strategy shift: instead of solely inventing new experiences, the integration of generative AI to augment existing products could be the key to real wins.